Mistakes happen.  Things don't always go as planned.  Without a good audit process, some advertisers pay for such mistakes without realizing it.

White Rock's process has two components:

Invoice Auditing - For broadcast invoices, every airtime of every spot is cross-checked against the original schedule.  Deviations are flagged for investigation.  Incidents without satisfactory explanation result in cash credits or makegoods of greater value.  Print and Outdoor invoices involve reviewing tearsheets, photos and other forms of proof-of-performance.  All cost deviations are automatically flagged for follow-up and correction.

Post-buy Analysis - Each quarter, Nielsen and Arbitron release their latest ratings data.  White Rock then looks to the past, comparing the projected ratings to the actual delivery of ratings, as reported in the most recent ratings books.  This process of comparing projected delivery to actual delivery accomplishes two important things:

1. It Makes White Rock Accountable To You.
   You need to know you are getting what you pay for.  Seeing that White Rock accurately projects rating delivery gives you peace of mind.  (Conversely, a poor post-buy report forces us to examine our procedures, making us better)
2. It Makes Media Outlets More Accountable To You.
   Media outlets that under-perform see reduced revenues in the future (lower audience delivery = lower ad rates).  In the absence of this type of vigilance, advertisers can see unit rates increase over time - even if audience delivery diminishes.

Media audit services by White Rock, proudly serving the Midwest, including Columbus and Central Ohio, Michigan, Kentucky, Pennsylvania, Indiana and West Virginia.